It’s painful: While every leader knows their organization will only win when the workforce is energized, few know how to accomplish this. With over 20 years of supporting leaders in major multinational companies, we’ve observed 3 common mistakes – and identified the steps essential to transforming the behaviors within an organization.

the ceo magazine, advertising,
Dave Marinaccio, Author, All I Really Need To Know I Learned From Watching Star Trek and Admen, Mad Men, and The Real World of Advertising

Advertising is an intrusion. An unwanted interloper. A necessary evil. It’s the price we pay for television production and to hold down the cost of FIOS. It is the intersection of free speech and free enterprise.

Guess how many advertising impressions the average American receives every day? Go ahead, I’ll wait.

I grew up in a family business so as you might imagine business was personal. It was also pretty casual. There were no agreements in place. There were no job descriptions and no real understanding about how the partnership would work. It just did.

Today business is much more complicated and would-be entrepreneurs are much smarter about operating agreements and other legal documents needed. But they often miss one of the key elements of success- the personal relationship.

the ceo magazine , brand management,
Kari Warberg Block, Founder and CEO of earthkind®

I started my company, earthkind®, makers of natural preventive repellants, because I was on a mission. As the wife of a farmer and daughter of an entomologist, I couldn’t understand why, at the time, 98% of pest control solutions sold were kill methods and poisons. I started out on my mission to create products that eliminated the need for poison use in the home, and in 2007, earthkind® hit store shelves with the first-ever botanical repellent to meet EPA efficacy standards for control of a public health risk pest. Today, earthkind® is a multi-million dollar national business, with potential to grow to $100 million+.

the ceo magazine, outsourcing,
Steve Mezak, CEO, Accelerance

There’s been much press lately about how outsourcing software development is dead. The reason this line of thinking has taken hold is because the stereotypical outsourcing model no longer works – that is, hiring an army of cheap developers in far-off exotic lands that only have marginal technical and communication skills. This approach, long favored by number-crunching CFOs, has proven to be a nightmare for everyone else, as unmotivated and unskilled partners slow down work, fail to deliver on quality, and cost more in the end.

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Published by The 8020Strategy Group, the magazine is complementary to the highly successful CEO Show and brings highly focused topics in every issue that Entrepreneurs and Executive can readily benefit from in managing growth.