checklist

Pilots use it; some doctors use it.  The benefits of its use have been documented.  What is it? A simple checklist. Are you taking advantage of it? 

My sister and her husband are pilots. Each time I fly with them they pull out their pre-flight checklist.  Even with hours of experience, they use a checklist.  Why would experienced pilots who have initiated flights hundreds of times, still use a checklist? They know that for complicated activities, the brain needs support be to accurate.  Look at these research results.

the ceo magazine, managing customers
Dan Schoenbaum, CEO, Redbooth

Like many startups, we have two goals: to build incredible technology that solves real-world problems and figure out how to sell our product.

At Redbooth, we worked hard to assemble a top-notch, aggressive and very capable sales team. Building the right sales model and team is a challenge that almost every company struggles with.

the ceo magazine, sales,
Josh Denning, Founder, Authority Factory

According to HubSpot, 74 percent of marketers say converting leads is their top priority.

But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge.

The truth is, while many business owners understand the importance of inbound marketing, few have a consistent or integrated system for determining the sales-readiness of a lead.

the ceo magazine, management strategy,
Aaron Elder, CEO Crelate Talent

No matter what sector your company is in, the fact is that technology is now at the heart of most everything we do. Accordingly, 63 percent of CEOs surveyed by PwC in 2015 said they use digital tech for strategic decision-making and risk management.

However, the 2016 Watermark Board Diversity Index found that the number of CEOs who come from a tech background is surprisingly low – only 3 percent, as opposed to 55 percent with accounting or legal backgrounds.

The question is: does a modern CEO *need* to be a tech whiz?

the ceo magazine, business growth,
Leonard Sherman, Author, If You’re In A Dogfight, Become a Cat! – Strategies for Long-Term Growth

The time to rethink three widely believed, but outdated management ideas is long overdue.

1. There are “good” and “bad” industries

In the late 1970s, Michael Porter’s seminal article on business strategy -- How Competitive Forces Shape Strategy -- established five industry characteristics to explain why some companies are inherently more profitable than others.

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