It is often referred to as Marketing's Moment of Truth. I prefer to refer to it as Marketing's Moment of Fear. The question that you dread is the, "so what do you do" question.

You can prolong it, you can protract the process, and you may profusely delay your answer. Or you can be proactive and learn how to answer the question in a way that moves you forward.

Connie Certusi 

Executive Vice President, Sage North America

One common goal many small businesses and entrepreneurs share is that of growth – the desire to grow, grow, grow. One way to expand your business is by introducing a new idea. Launching a new idea can raise public awareness of your company, which may result in new customers and higher profits.

Business man in pool - yes you can enjoy a vacation

Ah summertime.

Warm days, cool waters, relaxation.... kids out of school, gardens blooming, fresh-squeezed lemonade.... ahhhh yes, summertime is here.

For professionals around the world, summertime also means finding time to get away from the office and enjoying the beach or pool, traveling to exotic locations, or having family vacations. Yet too many are afraid to leave the office because they worry about the messages piling up waiting for them.

Kerrie MacPherson                      

Ernst & Young LLP

For every entrepreneur, it’s a dream come true, but also a potential nightmare: the elevator pitch. No other situation is fraught with so much risk, yet filled with so much opportunity. Face to face with a potential customer, partner or investor, you have mere seconds to bring to life how you do what you do better than anyone else on the planet. No pressure, right?

As executives we often have a plan. A quick new vision to execute. Seems simple enough. We explain it. Our smart employees nod their heads, taking the assignment with perceived understanding and we move on to the next order of business. But, then the outcome somehow leaves us…well, wanting. The following example illustrates why.

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