If you’re a leader, a healthy dose of fear can be a good thing. In fact, if fear doesn’t push you to take a risk, to up your game, to push to top performance, you may hit rock bottom in your career. That’s especially true if you’re plan to speak before large groups of employees, customers, or colleagues.

Speaking can be a high-stakes proposition in the age of Periscope, Instagram, and live Facebook or Twitter feeds out to the world. Audience members do not take kindly to an unprepared rambler wasting their time on irrelevant topics.

the ceo magazine, hiring,
Adam Robinson, Founder & CEO, Hireology

What if you thought about hiring the same way you think about car insurance? Think about how the car insurance process works: The agent doesn’t need to meet you in person to know that if you have a sports car in the garage, four accidents on your driving record, and a 16-year-old living under your roof, you are probably going to cost them money at some point. They have become adept at using historical data to predict the likelihood of certain outcomes, such as you getting into an accident and filing a claim. The riskier you are, the more expensive your policy will be. It’s a formula that’s been proven over time.

the ceo magazine, content marketing,
Josh Denning, Founder, Authority Factory

As a savvy business owner, you are, most likely, familiar with the 80/20 rule (or Pareto’s Law): in many cases, 80 percent of the outcomes can be attributed to 20 percent of the causes for a given event.

Popularized by Tim Ferriss is his bestselling book, The 4-Hour Workweek, the 80/20 rule can be applied to many areas of business: customer complaints, revenue, profits, and more.

But, for many business owners, there’s one crucial area of applying the 80/20 rule that often gets neglected:

If you want to know about the major issues facing small business a new survey by the National Small Business Association makes it clear. The top two are ones that I know well; the cost of healthcare and the amount of time I spend just trying to figure out regulations.

the ceo magazine, customer service,
Chip R. Bell, Author, Kaleidoscope: Delivering Innovative Service That Sparkles

The super cool feature of a kaleidoscope is not the charming images that take our breath away.  Or, the fact that, unlike a magnifying glass or set of binoculars, you get to actively engage with the kaleidoscope to create swoons and grins. It is the fact that the kaleidoscope has character.  The gems inside never change but are reflected through a series of mirrors.  You don’t open up a kaleidoscope to replace the gems.

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Published by The 8020Strategy Group, the magazine is complementary to the highly successful CEO Show and brings highly focused topics in every issue that Entrepreneurs and Executive can readily benefit from in managing growth.