the ceo magazine, branding,
Julie Cottineau, Founder & CEO, BrandTwist

Whether you are a CEO of a Fortune 500 company or the founder of a start up with big plans, looking at branding best practices from successful brands such as Kool-Aid, Avon, Apple, and Virgin can yield some valuable lessons that can then be applied to your brand for big impact.

the ceo magazine, remote workforce,
Simon Slade, CEO & Co-founder, SaleHoo

Hiring staff can be one of the greatest challenges for a business owner because expanding your team with great talent is a constant necessity. The trend of remote work is a response to that challenge. GlobalWorkplaceAnalytics.com suggests that 50% of the US workforce holds a job that is compatible with partially remote work, and 80-90% of the workforce would like to work remotely. As employees and employers alike recognize the desirable nature of this arrangement, more businesses are looking for ways to implement a remote workforce.

Managers hear questions every day.  Some serious; some trivial.  “Are the merger rumors true?” “How much is our budget being cut?”  “Can we extend our deadline a couple of days?”  “Is our team going to have to work over the weekend?”

But the ONE question that you have to answer correctly every single time is this:  “What are you working on?”

It’s particularly crucial that you give the answer right when responding to your own boss. But your reputation can also suffer when you blow that question with your colleagues.

You’re wired to see what you already believe. It’s a simple statement but the implications for decision-making are complex. What you already believe is built layer upon layer from your experiences which create a filter through which you see the world. Good decision-making relies on understanding how your brain’s filter colors perception and influences interpretation.

the ceo magazine, startups,
Michael Stausholm, Founder & CEO, Sprout

It all started with an idea from a group of students at MIT in  Boston back in 2012. When they got the challenge of developing ”the sustainable office article of the future”, they came up with the idea of a plantable pencil with a capsule of seeds in the end. When the pencil is planted, the capsule dissolves and sprout into herbs, vegetables or flowers.

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