Guest Blogger

Posts by Thought Leaders and Business Leaders who are not our regular bloggers but have valuable insights and personal stories to share with our readers.

the ceo magazine, manage fear,
Andy Molinsky, Professor of Organizational Behavior, Brandeis International Business School

“Very few people, whether you’ve been in that job before or not, get into the seat and believe today that they are now qualified to be the CEO. They’re not going to tell you that, but it’s true.”

Howard Schultz, CEO of Starbucks

In 2014 Roger Jones, chief executive of Vantage Hill Partners, a London-based consulting firm, did a fascinating study of the things that CEO’s fear the most.  You may think you could quite easily predict the results: a failing economy… foreign competition… the price of labor… but as it turns out, their biggest fear was something far more personal and insidious:  it was the fear of failing – and, to be even more specific, the fear of being viewed as a fake or a fraud.

the ceo magazine, corporate mission,
Larry Kendall, Author, Ninja Selling

“I believe that this nation should commit itself to achieving the goal, 
before this decade is out, of landing a man on the moon 
and returning him safely to the earth.”

President John F. Kennedy, Man on the Moon Speech
Joint Session of Congress May 25, 1961

President Kennedy’s “We choose to go to the moon” speech is often cited as a classic vision statement – bold, inspirational, measurable.  What is not often cited is that several days later, scientists pointed out to the President that the technology to go to the moon did not exist.  Kennedy is reported to have said, “The vision comes first.  The ‘how to’ will follow.”

the ceo magazine, hiring,
Adam Robinson, Founder & CEO, Hireology

What if you thought about hiring the same way you think about car insurance? Think about how the car insurance process works: The agent doesn’t need to meet you in person to know that if you have a sports car in the garage, four accidents on your driving record, and a 16-year-old living under your roof, you are probably going to cost them money at some point. They have become adept at using historical data to predict the likelihood of certain outcomes, such as you getting into an accident and filing a claim. The riskier you are, the more expensive your policy will be. It’s a formula that’s been proven over time.

the ceo magazine, content marketing,
Josh Denning, Founder, Authority Factory

As a savvy business owner, you are, most likely, familiar with the 80/20 rule (or Pareto’s Law): in many cases, 80 percent of the outcomes can be attributed to 20 percent of the causes for a given event.

Popularized by Tim Ferriss is his bestselling book, The 4-Hour Workweek, the 80/20 rule can be applied to many areas of business: customer complaints, revenue, profits, and more.

But, for many business owners, there’s one crucial area of applying the 80/20 rule that often gets neglected:

the ceo magazine, customer service,
Chip R. Bell, Author, Kaleidoscope: Delivering Innovative Service That Sparkles

The super cool feature of a kaleidoscope is not the charming images that take our breath away.  Or, the fact that, unlike a magnifying glass or set of binoculars, you get to actively engage with the kaleidoscope to create swoons and grins. It is the fact that the kaleidoscope has character.  The gems inside never change but are reflected through a series of mirrors.  You don’t open up a kaleidoscope to replace the gems.

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