Leslie Ungar

THE INNER BRILLIANCE THAT IS LESLIE G. UNGAR
President of Electric Impulse Communications, Inc.
Akron, Ohio

I admit it; I had a lot of problems with Sarah Palin the candidate. What I had the most problem with her when she was running for Vice President of this country was her attitude about education and elitism. With her degree from University of Idaho in hand, she routinely criticized an Ivy League education. She extolled the virtues of First Dude as well as her tour through North Idaho College, University of Hawaii at Hilo, and community college in Coeur d’Alene. Pictured next to her fallen dead bloody moose she was supposed to be the “everyman.” Here’s the problem.

There is a saying that it takes a village to raise a child. When I competed in horse shows at the national level, I can say that it took a village of people to get one horse and rider into the ring. My mom was not a horse expert. She did not ride; she did not clean tack or stalls. Her value was in being the safety pin lady. She hid safety pins all over her that I could use at a moment’s notice. Big pins, little pins, you have no idea how many safety pins it took to get one person into the show ring.

 

A recent trip to Puerto Vallarta Mexico yielded two lessons in protecting a brand and protecting your value. Although the little locally owned store may seem miles away from the international golden arches, each had a story to tell about value.

In sports a team may win by 20 points or 2 points and the game still goes in the W column. Whether the winning team was behind the whole game or ahead, the game still goes in the W column. Whether the starting quarterback or center plays every play or goes out on the first play, the game still goes in the W column.

In sports they call may them ugly wins, but they are still wins.

A client recently spoke at her own event. As anyone knows that has hosted an event, any event is kind of like the Macy’s Thanksgiving Day parade. It takes what either is or feels like a year’s worth of planning for an event to go off with few hitches.

So to go through the time and expense of putting on an event you want it to go well: especially if you are the speaker at your own event. You want to shine when you have created the spotlight on you.

The morning after this event my client texted me. She felt she had not been “on top of her game”.

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