Stories and lessons from the struggle and success of those who have realized their entrepreneurial dreams whether as first timers or veterans.

the ceo magazine, branding,
Julie Cottineau, Founder & CEO, BrandTwist

Whether you are a CEO of a Fortune 500 company or the founder of a start up with big plans, looking at branding best practices from successful brands such as Kool-Aid, Avon, Apple, and Virgin can yield some valuable lessons that can then be applied to your brand for big impact.

the ceo magazine, remote workforce,
Simon Slade, CEO & Co-founder, SaleHoo

Hiring staff can be one of the greatest challenges for a business owner because expanding your team with great talent is a constant necessity. The trend of remote work is a response to that challenge. GlobalWorkplaceAnalytics.com suggests that 50% of the US workforce holds a job that is compatible with partially remote work, and 80-90% of the workforce would like to work remotely. As employees and employers alike recognize the desirable nature of this arrangement, more businesses are looking for ways to implement a remote workforce.

Managers hear questions every day.  Some serious; some trivial.  “Are the merger rumors true?” “How much is our budget being cut?”  “Can we extend our deadline a couple of days?”  “Is our team going to have to work over the weekend?”

But the ONE question that you have to answer correctly every single time is this:  “What are you working on?”

It’s particularly crucial that you give the answer right when responding to your own boss. But your reputation can also suffer when you blow that question with your colleagues.

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Published by The 8020Strategy Group, the magazine is complementary to the highly successful CEO Show and brings highly focused topics in every issue that Entrepreneurs and Executive can readily benefit from in managing growth.