All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, viral marketing,

“Gone viral” is a phrase that marketers are desperately chasing these days. They all want their products to “go viral” and many businesses that have sprung up that provide services to make your product, idea or cause go viral. Now they may be effective or just making money off a latest fad, because “virality” seems to be a unpredictable and spontaneous. Yes, an interesting concept, a superior product, a heart tugging cause, clever advertising can increase the chances of virality, but there are so many ideas that have these characteristics but have failed to gather any significant attention. 

the ceo magazine, branding,
Lesley Everett, Author, Corporate Brand Personality

Have you considered the benefit to your organisation if you were to increase your visibility and exposure to the outside world?  Imagine developing your personal brand to a level that makes you so marketable and of such high interest that the invites come flooding in for panel appearances, digital and broadcast media interviews and presentations. How would this make you feel?

Forget all the blather about how companies love their customers. It’s just talk. I’m convinced that 90 out of 100 organizations simply tolerate customers. Their customers represent only a means to profit, and that message comes through loud and clear to those callers all too often.

Five recent examples from my own experience illustrate the point all too well:

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Published by The 8020Strategy Group, the magazine is complementary to the highly successful CEO Show and brings highly focused topics in every issue that Entrepreneurs and Executive can readily benefit from in managing growth.