All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, CMO,
Tom Hogan and Carol Broadbent, Founders, Crowded Ocean

Virtually every industry has some version of the saying: “You want it fast. You want it cheap. And you want it good (or of high quality). Pick any two.” That saying applies to one of the most valuable and strategic positions on the executive staff today:  the CMO. And it also explains why everyone from venture capitalists to corporate recruiters refer to quality CMOs as unicorns (as in impossible to find).

the ceo magazine, millennials,
Nicole Ertas, Author, Free Range Brands

Seems like every non-Millennial has a pretty strong opinion of Millennials, good or bad.   And as corporate leaders, we’re feeling their influence from customer demand and expectations to recruiting and retention.  There’s no escaping it:  the Millennials are here.  And at 80 million strong, with a whole new mode of social communication, understanding this new breed can seem daunting.

the ceo magazine, tribes,
Andy Coville, CEO, Brodeur Partners

We all know that good CEOs think about the customer. Great ones obsess.

As technology changes everything, constantly, leaders devour information on customers’ needs, wants, demographics and purchasing journeys. They continuously align marketing, advertising and sales with carefully conceived personas of customer targets.

Perhaps there is one more thing we should be thinking about. Tribes. Both in terms of customers and employees.

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Published by The 8020Strategy Group, the magazine is complementary to the highly successful CEO Show and brings highly focused topics in every issue that Entrepreneurs and Executive can readily benefit from in managing growth.