All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, content marketing,
Josh Denning, Founder, Authority Factory

As a savvy business owner, you are, most likely, familiar with the 80/20 rule (or Pareto’s Law): in many cases, 80 percent of the outcomes can be attributed to 20 percent of the causes for a given event.

Popularized by Tim Ferriss is his bestselling book, The 4-Hour Workweek, the 80/20 rule can be applied to many areas of business: customer complaints, revenue, profits, and more.

But, for many business owners, there’s one crucial area of applying the 80/20 rule that often gets neglected:

the ceo magazine, hiring,
Jennifer Davis, Chief Marketing Officer, Leyard

You are looking to grow your business and your executive team.  You want to add another voice at the table to represent strategic marketing.  Communications and brand are becoming more important and you want the organization to be more thoughtful and integrated in your approach.  You want to add some diversity to your executive team, in which finance and operations are heavily represented.  Perhaps this is your first CMO role and you want to hire right.

the ceo magazine, presentation tips,
Ted Frank, Principal Story Strategist, Backstories Studio

With attention spans continuing to shrink, one way we can make our 2017 presentations much more engaging is by taking cues from the place that can still captivate us for hours at a time: movies.

Movie-style storytelling is actually a perfect fit for corporate communication because it’s built on the same principles we’ve all been seeking from presentations all along: being simple, quick, visual and powerful. But the best news is that you can get a lot of movie power without even using video.

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Published by The 8020Strategy Group, the magazine is complementary to the highly successful CEO Show and brings highly focused topics in every issue that Entrepreneurs and Executive can readily benefit from in managing growth.