All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, presentation tips,
Ted Frank, Principal Story Strategist, Backstories Studio

With attention spans continuing to shrink, one way we can make our 2017 presentations much more engaging is by taking cues from the place that can still captivate us for hours at a time: movies.

Movie-style storytelling is actually a perfect fit for corporate communication because it’s built on the same principles we’ve all been seeking from presentations all along: being simple, quick, visual and powerful. But the best news is that you can get a lot of movie power without even using video.

The whole is greater than the sum of its parts – Aristotle.

What will make your life whole? What does this equation look like? The whole of your life done well makes for exponential happiness. Its greater than the sum of its parts! Take for example the great Steve Jobs. He achieved amazing success in business, yet he believed his life was a disappointment. What if the sum of a great life, great family and great business achievements were all his?

the ceo magazine, sales,
Josh Denning, Founder, Authority Factory

According to HubSpot, 74 percent of marketers say converting leads is their top priority.

But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge.

The truth is, while many business owners understand the importance of inbound marketing, few have a consistent or integrated system for determining the sales-readiness of a lead.

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