All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

Felicia Slattery and Bob The Teacher answer marketing and communication questions posed by members and clients. 

 

> 90%Response Rate for a Market Research Survey?

Marketing surveys can be very frustrating in terms of response rates. My survey results typically fall into the 1.5% - 3.5% response rate range. My most recent marketing survey caught me off guard in a positive way in terms of response rate. Here’s what I learned.

A website has to be like an octopus. It needs tentacles into major "people pools": Facebook, Linkedin, Twitter, Youtube, etc. Where people are is where you need to be with an attractive playground for people to come and play. Everything else is logistics. This needs strategic thinking. Putting up a fan page or group or channel is not sufficient. It needs to be a source of interaction. There are a limited number of playgrounds needed so you have to hurry or you will miss the big boat and will have to swim all by yourself.

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