All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

Kerrie MacPherson                      

Ernst & Young LLP

For every entrepreneur, it’s a dream come true, but also a potential nightmare: the elevator pitch. No other situation is fraught with so much risk, yet filled with so much opportunity. Face to face with a potential customer, partner or investor, you have mere seconds to bring to life how you do what you do better than anyone else on the planet. No pressure, right?

You’ve probably heard lots of companies offer all sorts of fun freebies for your birthday. Well, I like free (good!) stuff, so each year around my birthday I go on the hunt for free birthday treats from some of my favorite places. And I do it for two reasons:

Felicia Slattery and Bob The Teacher answer marketing and communication questions posed by members and clients. 

 

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Published by The 8020Strategy Group, the magazine is complementary to the highly successful CEO Show and brings highly focused topics in every issue that Entrepreneurs and Executive can readily benefit from in managing growth.