All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, marketing,
Patrick Barrett, Founder & CEO, ECAL.com

In an increasingly fragmented media landscape, personal and profitable interaction with consumers can feel like a marketing goal that’s just within reach and at the same time as elusive as the Holy Grail.

The introduction of each new communications channel presents an opportunity to finally reach that goal. Yet, even with the unprecedented popularity of highly interactive social media, it has been difficult for most organizations to foster direct connections that convert to profitable action.

the ceo magazine, branding,
Mike Coughlin, Founder, Digital Blue Creative

With the recent death of global superstar Prince, people are looking back at this music and pop culture innovator in awe. As a brilliant musician, entertainer, cultural trendsetter, businessman, and brander, Prince is a shining example for any brand seeking eternal fame. Here are five tips entrepreneurs and brand marketers can learn from the extraordinary life and career of Prince:

I have created my Rules of Communication. They pretty much are the same rules for life. Sometimes people will say that they did not know that there were rules. That excuse never works for me when I say to the nice policeman that I did not know the speed limit was 25mph. He says, here’s the ticket.

Sports is a public example of protecting one’s value or not protecting one’s value, of communicating one’s value or doing a poor job of communicating one’s own value are easy targets to point out and to pick on whether the reader is a sports enthusiast or not.

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