All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, branding,
Mike Coughlin, Founder, Digital Blue Creative

With the recent death of global superstar Prince, people are looking back at this music and pop culture innovator in awe. As a brilliant musician, entertainer, cultural trendsetter, businessman, and brander, Prince is a shining example for any brand seeking eternal fame. Here are five tips entrepreneurs and brand marketers can learn from the extraordinary life and career of Prince:

I have created my Rules of Communication. They pretty much are the same rules for life. Sometimes people will say that they did not know that there were rules. That excuse never works for me when I say to the nice policeman that I did not know the speed limit was 25mph. He says, here’s the ticket.

Sports is a public example of protecting one’s value or not protecting one’s value, of communicating one’s value or doing a poor job of communicating one’s own value are easy targets to point out and to pick on whether the reader is a sports enthusiast or not.

the ceo magazine, online business,
Kristen Gramigna, CMO, BluePay

You may be a small business, but customers expect you to have the same capacity as larger companies when it comes to technology, service and overall experience. Here are four common mistakes businesses make online, and how to avoid them.

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Published by The 8020Strategy Group, the magazine is complementary to the highly successful CEO Show and brings highly focused topics in every issue that Entrepreneurs and Executive can readily benefit from in managing growth.