All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

I make my living as a media production and communications consultant so it is natural that words are important to me. They are critical to communicate a message precisely, make sure that the tone is accurate and obtain the desired results. But words are funny things. Meanings can change over time. New words find their way into the dictionary (or Wikipedia). Some words disappear never to be spoken again. 

the ceo magazine, mcommerce,
Ajay Kapur, CEO & Founder, Moovweb

In the coming year, we will continue to see rapid growth of mobile commerce. Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet, and native apps.

Most people want the corner office, what used to be the country club membership, and the expense account. But are we willing to pay the price?

Recently I had the opportunity to be a guest on a morning talk/news show. I had to get up at 4 am to be at the downtown studio at 7. Those who work on the show both on and off the air, have to wake up that early every day.

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