All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, mcommerce,
Ajay Kapur, CEO & Founder, Moovweb

In the coming year, we will continue to see rapid growth of mobile commerce. Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet, and native apps.

Most people want the corner office, what used to be the country club membership, and the expense account. But are we willing to pay the price?

Recently I had the opportunity to be a guest on a morning talk/news show. I had to get up at 4 am to be at the downtown studio at 7. Those who work on the show both on and off the air, have to wake up that early every day.

Melissa Gonzalez

It’s no secret that everyone has a digital footprint, providing companies with a plethora of information on past actions, interests, patterns and beyond. For retailers that properly utilize this information, personalization can be taken to a new level. And, the more technology advances, the more it's integrated into ones daily life and the lines between what people do online and what people do in real life begin to merge. As these lines merge, customers expect an omni-channel (not multi-channel) experience, a fully integrated and seamless experience regardless if they are shopping via desktop, a mobile device or in a physical store.

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