Sales is a company wide responsibility to help the frontline sales person capture revenue and keep the buyer financially engaged with the firm.

the ceo magazine, sales,
Josh Denning, Founder, Authority Factory

According to HubSpot, 74 percent of marketers say converting leads is their top priority.

But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge.

The truth is, while many business owners understand the importance of inbound marketing, few have a consistent or integrated system for determining the sales-readiness of a lead.

Kirk Krappe, Co-founder & CEO, Apttus

Your B2B customers expect services and products now. They expect these things quickly, and they expect fulfilment over any channel. Some may blame Amazon; the ease of use that people have come to expect out of B2C has carried over into what they expect from B2B. Others might hold the sheer accessibility of information (the Internet), services (apps like Uber or Instacart) or people (channels like Skype or WhatsApp) accountable.

Leaders think strategically, understand the critical link between focus and clarity, and appreciate the value of time.  So fewer and fewer are inclined to let others waste their time. Brevity has become a basic communication skill for professionals.

Here are six best practices as a leader:

Be brief when speaking off-the-cuff. Lectures are for the classroom. Make your point and move on. 

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