Assessment of the situation to devise a game plan for things to come to fruition.

The scandal that recently enveloped Wells Fargo teaches an important lesson about running an ethical business. And Wells Fargo was trying to run an ethical business, despite its huge blunder. For example, Well Fargo avoided many of the pitfalls and risky investments that plagued other big banks in 2008/2009.

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In Henry IV Part 1, Owen Glendover, the leader of the Welsh rebels joins the insurrection against King Henry. Glendower, a man steeped in the traditional lore of Wales, claims to command great magic. Therefore, mysterious and superstitious, he sometimes acts in response to prophecies and omens. In the play, Glendover boasts to Hotspur, “I can call the spirits from the vastly deep.” Hotspur deflates Gelendover with, “Why, so can I or so can any man; But will they come when you call them?”

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Claire Brooks, President, ModelPeople Inc.

Over the last twelve years I have been consulting on strategy and innovation with organizations, from the Top 10 of the Fortune 100, to start-ups and not-for-profits. During this period I’ve seen a quiet revolution in the way that strategic planning is carried out. It used to be that leading corporations relied on rigorous annual strategic planning processes, yet in a VUCA world - one of Volatility, Uncertainty, Complexity and Ambiguity – markets and customers are now moving too fast for traditional models of strategy planning.

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