Forget all the blather about how companies love their customers. It’s just talk. I’m convinced that 90 out of 100 organizations simply tolerate customers. Their customers represent only a means to profit, and that message comes through loud and clear to those callers all too often.

Five recent examples from my own experience illustrate the point all too well:

Auto-Responders That Fail to Address My Issue

the ceo magazine, customer service,
Chip R. Bell, Author, Kaleidoscope: Delivering Innovative Service That Sparkles

The super cool feature of a kaleidoscope is not the charming images that take our breath away.  Or, the fact that, unlike a magnifying glass or set of binoculars, you get to actively engage with the kaleidoscope to create swoons and grins. It is the fact that the kaleidoscope has character.  The gems inside never change but are reflected through a series of mirrors.  You don’t open up a kaleidoscope to replace the gems.

the ceo magazine, customer experience,
Chip R. Bell, Author, Kaleidoscope:  Delivering Innovative Service That Sparkles

As grandparents, my wife and I are in the middle of brainstorming cool presents for our three granddaughters.  Over the Thanksgiving holidays, we asked them for suggestions.  The 10 and 12 year olds took a clipboard and made a list, complete with brand names and model numbers.  But, the 8 year old took a completely different approach.  On the clipboard under her name she wrote, “Just surprise me!”

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