the ceo magazine, communication,

When senior executives arrive for coaching, they often come with great motivation but guarded perspective. Either their life coach, their director of communication, an important client, or their spouse has given them some direct or implied feedback that their career or organization has hit a roadblock unless they develop more “executive presence” or overcome some other mysterious challenge.

the ceo magazine, leadership development,
Alan R. Zimmerman, "The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work”

The Problem

When you ask CEO’s what they want out of life and work, the two most common responses are “I just want to be happy” and “I want to be successful.”  And most CEO’s work very hard to achieve those and a number of other goals.

God bless them.  They work and work and work to achieve a measure of happiness and success.  Good for them!  After all, as I tell my audiences, it would be very embarrassing to be an unsuccessful workaholic.

ceo magazine, leadership

CEOs and other C-Level executives are expected to bring results – to keep their eyes on the bottom line driving productivity, efficiencies, time to market, new products and services. So, what approach are they utilizing to facilitate that bottom line? That’s the question most CEOs ask themselves in order to find the payoff.  

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