the ceo magazine, sales,
Shari Levitin, Author, Speaker & CEO, Shari Levitin Group

1. Go for the standing ovation every time.

The ultimate downfall for most business people is their inability to handle rejection. But if you’re going to make it as an entrepreneur, you have to be able to take rejection… lots of it. My mentor told me a long time ago to count the number of “no’s” I get and realize that each “no” simply moves you closer to a “yes.”

“Give each pitch your best shot each time,” he told me. “Never take a shortcut.”

Forget all the blather about how companies love their customers. It’s just talk. I’m convinced that 90 out of 100 organizations simply tolerate customers. Their customers represent only a means to profit, and that message comes through loud and clear to those callers all too often.

Five recent examples from my own experience illustrate the point all too well:

Auto-Responders That Fail to Address My Issue

the ceo magazine, sales,
Josh Denning, Founder, Authority Factory

According to HubSpot, 74 percent of marketers say converting leads is their top priority.

But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge.

The truth is, while many business owners understand the importance of inbound marketing, few have a consistent or integrated system for determining the sales-readiness of a lead.

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